Leukemia & Lymphoma Society Light The Night

Leukemia & Lymphoma Society Light The Night

As a national partner with the Leukemia & Lymphoma Society, we have the unique opportunity to help elevate the look and feel of their events, primarily through pre-walk messaging, team, donor and sponsor collateral, general advertising and day-of signage.

December 2018
Event Ideation, Logistics, Permitting, Graphic Design, Vendors & Volunteers

Our Approach

Contrasting the red, yellow and white color palette of LLS Light the Night, we introduced deep, warm blues and blended in bold typography, along with hopeful participant and survivor imagery to give the LTN brand a more impactful, cleaner look.

Brand Update, Marketing Collateral

One of the first requests was helping chapters re-design their event marketing collateral - everything from postcards and invites to brochures, site maps and sponsorship forms. This provided the basis for all other event designs, including walk signage.

Event Signage

Maintaining the familiar feel of the event, but modernizing the visuals was a fun, but delicate challenge. We mimicked the color palette and tweaked fonts slightly to make everything easily discernible in photographs and from a distance.

How We Work

Learn more about our client-driven process

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Let’s create something great together