Contrasting the red, yellow and white color palette of LLS Light the Night, we introduced deep, warm blues and blended in bold typography, along with hopeful participant and survivor imagery to give the LTN brand a more impactful, cleaner look.
One of the first requests was helping chapters re-design their event marketing collateral - everything from postcards and invites to brochures, site maps and sponsorship forms. This provided the basis for all other event designs, including walk signage.
Maintaining the familiar feel of the event, but modernizing the visuals was a fun, but delicate challenge. We mimicked the color palette and tweaked fonts slightly to make everything easily discernible in photographs and from a distance.