C4 Live

Our Approach

With the challenge of blending two events into one for a very specific target audience, we creatively concepted event graphics and names for their Master's golf event. The strategy for names and design strictly followed an attempt to cater to their target audience.

Brand Update, Marketing Collateral & Event Signage

A secondary goal was to create community within the event. By strategizing transportation options and facilitating accessibility to the event, all attendants could collectively move from one area of the event to another.