H-E-B - Capitol 10K

H-E-B - Capitol 10K

Execute a partner appreciation event for 1,500+ partners and 250+ H-E-B stores throughout Central Texas in conjunction with the Cap10K race.

December 2018
Event Ideation, Logistics, Partner Appreciation, Graphic Design, Vendors & Volunteers

Partner Appreciation

H-E-B takes the best care of their Partners and their families, so they can take of of their customers and communities. Partner appreciation has and will always be at the heart and core  of H-E-B's mission. As an added Partner Perk while in pursuit to encourage wellness and healthy living for all H-E-B partners, H-E-B secured a title sponsorship with the Statesman Capitol 10,000, the biggest 10K in Texas. One of the key benefits stemming from H-E-B's sponsorship was a discount race entry for all H-E-B partners and their families accompanied  by a fun filled hospitality area where partners could celebrate post-race.Event Logistics/Event Conception

Event Logistics/Event Conception

Bounce first posed the question, "What would make partners happy post 10K race?" Together we decided that food/beverage along with a mix of  health/wellness opportunities for post- race recovery would be top on the list.  From there we recruited and coordinated with H-E-B vendors to have them onsite to give out product and samples while the  massage/stretch groups would offer complimentary sports massages, stretching sessions and refreshing facials. Next, we began to create an relaxed and inviting space for partners to  connect and catch up with friends and family through additional entertainment ranging from bubble magicians and dueling pianos to interactive photo booths and local bands to sustain the energy of Partners' post-race adrenaline.  Leading up to the event, Bounce finalized hospitality logistics while overseeing event registration, email marketing campaigns and packet distribution as well as being the liaison between the Statesman and H-E-B.

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