It was a full-court press, as we employed everything from SEO/SEM, digital re-targeting, direct mail, influencer marketing, paid and grassroots social, and weekly guerrilla campaigns. The goal was to market TruFusion as the city's hottest and fastest growing fitness segment and widen its appeal in the burgeoning Austin market.
The client had a clear set of goals and deliverables we had to deliver on - 2,500 actionable leads, 10 earned media opportunities, 5,000 social media followers (Facebook & Instagram), 10 corporate memberships and 500 individual memberships - all within 12 weeks. We started with digital ads and a compelling CTA to get the gears turning; from there, we were off to the races.
To generate the kind of volume (both in terms of brand interaction and membership conversion) the client expected, we were concepting, designing and executing new campaigns every week. Seasonal, referrals, trainer-specific, limited offers and programmatic - leveraging everything the studio (and we) had at our disposal to drive engagement, sales and customer retention.